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Branding 101: A Name We Call Ourselves.

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  What we call ourselves helps our audience, target market and prospective clients to sort us into categories.  Our branding helps them make sense of who we are and what we do.  Our company’s name, logo , tag lines and dominant color * choices all “trigger” a set of emotions. All these things define our company and set us apart from other companies in the marketplace. It is all those parts that make up our brand. Taking the time to answer the questions below will help you to better understand how your prospective customer perceives your brand. 1. When your target market looks at your brand, will they instantly know what you offer? 2. Describe what you do in 3 to 5 words. What emotions are triggered? What thoughts come to mind? What product or service is perceived? 3. Do you honestly feel that your ideal client is perceiving your company in the way that you wish it to be perceived?      If your social media audience is confused about what...
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How to create a simple tagline that rocks your business.

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Join now and speak with a lawyer in as little as 4 hours after initial contact.   Plans start at only $29.95 per month. Just click here to get started.   Introduction You’ve grabbed hold of a great business idea. You’ve created your business plan and have purchased your domain. Now, you need a message that points right at the consumer and says, “This is just for you.” Tagline - a catchphrase or slogan used in advertising, which describes what the brand offers, its benefits, and/or promise in simple words.  As defined by Alina Wheeler in Designing Brand Identity, “A tagline is a short phrase that captures a company's brand essence, personality, and positioning, and distinguishes the company from its competitors .” The word “tagline” is often used interchangeably with “slogan,” but the two are slightly different. There’s a psychological phenomenon called the mere-exposure effect , in which we tend to develop a preference for things merely because we’re familiar ...
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